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Apr 5, 2010 12:00 AM
The Ipex 2010 organizers have confirmed the return of the country-specific International Days to help non-UK visitors to be more focused and time-efficient at the show. The regional theme will also ensure that exhibitors can maximize their investment in the show by planning appropriate resources including speakers and sales teams to be present on their stand and relevant translated information to be available.
Each International Day will kick off in the International Lounge in Hall 12 with a welcome reception hosted by a regional key industry figure. There will be an overview of the show's highlights as well as briefings on topics of particular interest for each specific region/country.
Non-UK visitors are welcome throughout all the open days of the exhibition but the following days will have a particular focus and theme:
Tuesday, May 18: Middle East & Africa
Wednesday, May 19: China/Japan
Thursday, May 20: India
Friday, May 21: Germany
Saturday, May 22: Scandinavia
Sunday, May 23: Eastern Europe
Monday, May 24: North America
Tuesday, May 25: Europe
Trevor Crawford, Ipex 2010 event director, explains: "As a truly international exhibition, we're constantly looking for ways to enhance the show experience for visitors from across the globe. Different countries have different priorities and market interests so it's our responsibility to cater for their needs and make the show experience for them as enjoyable and effective as possible. We're already working with over 60 regional trade associations to actively engage with our international visitor base to make Ipex the perfect place for them to discover the latest technologies relevant to their markets and provide a valuable networking opportunity."