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100 Words or Less: What advice can you offer on selling variable print?

Mar 1, 2010 12:00 AM

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“A great way to introduce variable-data printing (VDP) or cross-media communications to your customers is by leveraging your new capabilities in a 1:1 campaign promoting these offerings. One print service provider, Centrica, highlighted its cross-media services with a customer acquisition campaign, generating significant response and bolstering its database with information for future use. Another, PrintechPlus, demonstrated the effectiveness of personalized print and online communications with invitations for its customer open house. Showing real examples of what can be done with 1:1 communications, and even conducting small personalized vs. static test campaigns, is key to helping customers understand the possibilities.”