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Apr 25, 2011 12:00 AM
To create a positive environmental impact, Cascades and Random House Inc. the largest English-language-publisher of consumer books, have partnered to give a second life to the materials used for unsold hardcover and paperback books. Cascades Recovery collects Random House’s returned books, while Cascades Fine Papers Group uses recovered fibers to manufacture Rolland Enviro100 Book, a recycled paper that is used for many of the publisher’s new titles.
At the end of Random House books’ shelf life in the bookselling marketplace, they are sorted and fragmented. The raw materials follow different streams: the sorted items are recycled into new products, while the rest is reused in non-paper-based applications.
Closing this loop with Cascades enables Random House to divert 4,487 tons of recyclable materials per year that otherwise would have been sent to landfill. Environmental savings of such an initiative: 17,500 cubic yards of landfill space; and more than 33 million kWh of energy, 131 million liters of water and 19,650 tons (equivalent) of CO2.