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Jan 25, 2011 12:00 AM
For Colorado-based Vision Graphics Inc., the installation of an HP Indigo 7500 Digital Press means no longer offering its customers "digital printing." During the past four years, when the company used a dry-toner digital press, the term "digital printing" served as a warning to customers that affordable, shorter-run printing and one-to-one personalization came with a trade-off in quality and consistency vs. the firm’s high-end offset work.
"When we bought a toner press, we thought variable-data printing was the most important thing we needed to add," says Mark Steputis, president and CEO, Vision Graphics. "We switched to the HP Indigo 7500 [which uses liquid ink instead of dry toner] because we realized it is much more important for us to meet the high standards we set without making a distinction between different print technologies."
The HP Indigo 7500 allows Vision Graphics Inc. to meet clients' stringent quality expectations while fulfilling growing demand for affordable, low quantity print runs and personalized variable-data printing.
The company chose a six-color HP Indigo 7500 and added the press's white ink upgrade, which allows full-color printing on colored, transparent or metalized substrates. The press also includes an optional thick substrate kit for printing on folding carton stocks and other thicker media up to 400 gsm/460 microns.
The press's ability to print on plastic media is beneficial for ID cards and static clings, as well as outdoor-use instructional and field manuals.