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RPI raises $5 million for continued expansion

Oct 22, 2010 12:00 AM


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Seattle, WA-based RPI, a leader in automated manufacturing and fulfillment for the consumer on-demand printed products market, has closed a second financing round of $5 million with Portland, OR-based Riverlake Partners as the lead investor.  Huntington Capital of San Diego, CA, furthered its commitment to RPI by also participating in this round of financing.  RPI will use the additional funds to accelerate its strategic growth plan, which has enabled the company to build a leading position in the rapidly growing consumer market for personalized products.

“During the last twelve months, RPI has successfully put in place a business plan that will enable it to disrupt the market for personalized consumer make-on-demand products,” says Dave Gens, RPI’s executive vice president.  “In Riverlake Partners, we’ve found a partner that has specialized expertise in the consumer manufacturing and business services sectors that helps propel its portfolio companies to the next level.  Together, we can capitalize on the tremendous opportunities within the booming customization market.”

As part of its investment, Riverlake Partners’ Victor (Vic) G. Petroff joins RPI’s board of directors as chairman.

“RPI has successfully reinvented itself by focusing exclusively on the personalized make-on-demand printed products market, and we believe this important differentiator sets it apart from other manufacturing and fulfillment companies,” Petroff explains.  “RPI already partners with top-tier retailers representing more than 40 percent of the total U.S. market for photo products.  Now, with Riverlake Partners’ investment, RPI can continue to set the pace for the market through new, innovative technology offerings and the creation and manufacture of unique product lines that appeal to every demographic.”