PODi, the Digital Printing Initiative, has awarded its 2011
“Best Practices” for digital printing, which recognize
outstanding examples of digital printing and relevant marketing
PODi accepts case studies for the competition throughout the
year, and entries are judged on measured results, value
proposition, functionality, scalability, relevance, creativity and
innovation. The winners:
- Direct Marketing Category: Chick-fil-A and Dukky:
“Chick-fil-A Increases Store Traffic” is an integrated
multichannel direct marketing campaign featuring direct-mail
postcards that drove recipients to personalized landing pages where
they answered survey questions and activated coupons. They could
then enter a sweepstakes by sharing the offer with friends through
social networks, e-mail and text messages. This campaign provided a
wealth of information to Chick-fil-A about their customers,
including what media channels they use.
- Marketing Resource Center Category: Mercury Marine and
Pinpoint-360: “Mercury Online Marketing Dealer Network
Solution” is a marketing portal solution that services 4500
Mercury marine engine dealers with a participation rate over 77%.
Dealers can select and customize marketing products such as print
ads, direct-mail postcards, sale sheets and billboards.
- Self-Promotion Category: Boelte-Hall: “Boelte-Hall
Drives Customer Leads” is a demonstration of cross-channel
marketing tools like direct mail, surveys, personalized URLs and
e-mail, used together to drive traffic to a trade show booth. The
architecture, execution, and results (over 12% response rate and 25
hot leads) combined to make this campaign a winner.