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MA firm first to install HP T350 upgrade

Jul 27, 2011 12:00 AM


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Lowell, MA-based King Printing Co. Inc. has become the first North American book manufacturer to install a new HP T350 Color Inkjet Web Press speed upgrade.

The high reliability, productivity and quality gained with its HP T300 Color Inkjet Web Press led to the upgrade decision. Now, King Printing’s HP T350 Inkjet Web Press is 50% faster than the company’s previous T300 model, running at 600 fpm and producing up to 3,927 letter-size ppm.

“The HP T350 gives King Printing unparalleled productivity on a press that can produce more full-color pages per minute than competing digital color solutions,” says Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. “We want to make sure progressive-minded businesses like King Printing get the most value possible from their HP investments, which is why it is very important to make the T350 platform available as an upgrade to our existing customers.”

The speed increase gives King Printing higher throughput to increase the breakeven point between analog and digital printing, expanding the number of titles King can move into cost-effective, low-inventory supply chain management. Lower costs per page in color printing help the firm take advantage of growth in demand for digitally printed color books.

“When we first installed the HP T300 last year, we gained a stable and very capable production platform that allowed us to manage incredible volumes,” says Adi Chinai, managing director, King Printing. “With the T350, HP used its technological leadership to make an even more robust platform, one that is helping us rewrite the economics of color in short-run publishing and book manufacturing.”

“Upgradability is a concern with any capital expenditure, so it meant a lot to us that this was not a ‘forklift upgrade’ that would require us to install an entirely new press,” Chinai adds. “You lose a lot of productivity when you have to remove a press, install a new one, and then start the new press up. The upgrade with HP was much simpler than installing a new press and it has had great results. It was like adding a turbocharger to your car.”

With the HP T350’s versatile Scalable Print Technology thermal inkjet imaging system, King Printing gets high-quality results on standard, uncoated paper stock, as well as on inkjet coated papers designed for high-volume production.