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HP’s MagCloud provides single platform for digital, print magazines

Jul 21, 2010 12:00 AM

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HP has announced new services for its MagCloud print-on-demand publishing platform, including worldwide shipping, perfect binding of more than 300 pages, and a digital magazine iPad application.

Conceived in HP Labs, the company’s central research arm, MagCloud is a web-based marketplace where magazine publishers can affordably turn their targeted content into print and digital magazine formats.

Leveraging HP’s print service provider network utilizing HP Indigo print technology, MagCloud is a print-on-demand platform that requires no upfront preproduction costs or minimum print runs.

According to HP, more magazines are introduced every week on MagCloud than were launched through traditional magazine publishing channels during all of 2009.

“MagCloud has enabled thousands of magazine publishers to sell hundreds of thousands of magazine issues, generating millions of pages of new content,” says Andrew Bolwell, director, new business initiatives, HP. “These new MagCloud services unlock an even greater opportunity for growth, providing readers the freedom to consume the targeted content they want in the format they want, whether that be print or digital.”