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May 26, 2010 12:00 AM
HP (Palo Alto, CA) announces the availability of HP ElectroInk White for the new HP Indigo 7500 Digital Press, expanding the press's capabilities, market and business potential.
This follows the positive early reception of HP ElectroInk White for commercial and packaging applications on HP Indigo press 5000 and 5500 models following its worldwide launch three months ago. Further extension of HP ElectroInk White availability, to HP Indigo 7000 presses, is expected in the first half of 2011.
HP ElectroInk White is the industry's first white ink for sheetfed digital presses. It allows HP Indigo print service providers to print full-color images using transparent, colored and other substrates commonly used in point-of-purchase signage, greeting cards, direct mail and other applications.
HP ElectroInk White has been available for industrial applications with HP Indigo label and packaging presses for more than a decade, but the introduction of white ink into the commercial market has required increased production capacity. In response to demand, HP moved white ink production to the main HP Indigo ink and press manufacturing site in Kiryat Gat, Israel, increasing the plant space devoted to white ink by approximately 50%.
HP has worked with two of its preferred media partners – Fedrigoni and Mohawk – to develop customized colored papers for use with the new white ink. New white ink-compatible media from Fedrigoni include brown, blue, red and orange colored papers. Mohawk has launched multiple colors with HP Indigo-compatible i-Tone papers for a full array of hues.
Other media supporting white ink include colored and metallic-effect papers from GPA and Arjo Wiggins, as well as transparent films from Tekra, Folex and Hanita.