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HP expands digital printing portfolio

May 18, 2010 12:00 AM


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HP (Palo Alto, CA) today expanded its graphic arts portfolio to help its customers print top-quality, high-value materials and capture a larger share of an estimated $124 billion global digital printing market.

Delivering on its strategy to drive the analog-to-digital print transformation, HP introduced digital presses, large-format printers, finishing and workflow solutions, services, and business-development programs, while also announcing significant progress in reducing the environmental impact of printing.

The company’s broad portfolio helps print service providers grow their businesses through new high-value digital applications ranging from publishing and transpromotional statements to marketing collateral, packaging and large-format signage.

HP is demonstrating its new solutions at Ipex 2010. HP has the largest stand and display of digital printing technologies at the show, including a simulated production floor and customer presentations that showcase HP’s extensive range of real-world applications.

  • HP T200 Color Inkjet Web Press, the company’s first extension to the high-volume inkjet portfolio, which offers a lower-cost and smaller, 20-inch solution for print service providers seeking to adopt full-color inkjet web printing.
  • HP Indigo 7500 Digital Press, a top-of-the-line, highly automated press designed to replace small and midsize offset presses for high-quality color applications such as photo books, marketing collateral and personalized direct mail.
  • HP Indigo 3550 Digital Press for proven HP Indigo quality at a more affordable price.
  • Four new HP Scitex large-format printers, including the first HP Scitex systems to offer odorless HP Latex Inks and two UV-curable printers, significantly reducing environmental impact compared to solvent inks while also delivering superior quality for high-profit signage applications.
  • HP Designjet Z5200 Printer for copy shops, quick-printing firms and other small commercial print businesses interested in entering the large-format market.
  • New HP SmartStream workflow solutions and a range of finishing systems from HP and its partners, which improve productivity by up to 20% for commercial print jobs.
  • HP Color Print Module, available for the first time in the new Pitney Bowes Envelope Messaging System, for high-value direct mail with color text and graphics personalization.

“In the last year, the industry experienced double-digit percent growth for digital color production pages, while analog pages declined,” says Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “This is a clear sign that the market has shifted, as print service providers and other graphic arts professionals are moving to digital systems so they can produce more targeted and creative materials while also improving quality and productivity.”

To help customers achieve maximum reliability and stability across all their digital printing systems, HP has created a new Graphics Solutions Services Organization, which extends the expertise of HP services engineers worldwide to all graphic arts customers.

HP also expanded its Print Care offerings to support a broader range of product lines. Print Care is a set of tools and services that anticipate technical issues and provide performance information to help customers maintain uptime and smooth operations. Features include enhanced diagnostics and guidance tools, remote assistance and production information.

Expected to be available in 2011, the new HP T200 prints 821 four-color duplex pages per minute and has a 23 million page monthly duty cycle. Its innovative paper path makes the press small enough to fit in nearly the same space as a monochrome digital web press. Its convenient size makes it easy for digital print service providers to upgrade from monochrome systems to full-color, high-volume digital printing and eliminate less efficient, offset printing.

The high-end HP Indigo 7500 Digital Press introduces the HP Indigo Vision system, which offers automated calibration for highly accurate color matching and increased productivity. Intelligent automation features on the press provide hands-free consumables and substrate calibration, automated Print Care diagnostics and real-time early defect detection technology from HP Labs, the company’s central research arm. With a higher monthly duty cycle of 4 million pages, the HP Indigo 7500 can replace midsize and small-format offset presses on static printing jobs.

Compared to the HP Indigo 7000, the new model consumes 10 percent less energy per printed page and offers significantly improved imaging oil recycling.

See www.hp.com/go/IPEX.