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Hadi Mahabadi receives 2010 Reed Award

Feb 28, 2011 12:00 AM


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Printing Industries of America announces Hadi Mahabadi, vice president and director, Xerox Research Centre of Canada (XRCC), is the 2010 Robert F. Reed Technology Medal recipient. The Reed award recognizes an outstanding inventor, scientist, researcher, or engineer who has worked in the graphic communication industry for 10 or more years.

Mahabadi joined Xerox in 1981 and has held a variety of managerial positions at XRCC. Mahabadi has been instrumental in creating an environment that increased innovation and successful commercialization of many breakthrough materials technologies at XRCC. Mahabadi led development and delivery to market on technologies in the field of digital laser printing and novel direct marking materials.

Two of Mahabadi's most important innovations include high–quality reactive extrusion–based toners and Emulsion Aggregation toners. High–quality reactive extrusion–based toners enabled high–speed digital printing (from about 60 to 200 ppm), which led to the creation of on–demand and personalized printing. This resulted in the decentralization of some offset printing from major print shops to small or medium–sized print shops creating a large number of SEM jobs. His innovation in Emulsion Aggregation toners enabled a shift to color printing by making color printing, and printing in general, affordable. This innovation resulted in a series of color products from desktop to high–speed production color printers that are smaller, lower cost, greener, and capable of reducing the cost of color printing. He has authored more than 80 U.S. patents.

Hadi Mahabadi will be presented with an engraved and die struck bronze medal at the Annual Technical Association of the Graphic Arts (TAGA) Conference, March 6–9, in Pittsburgh, PA. See www.printing.org/reedaward.