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Oct 5, 2010 12:00 AM
At Graph Expo, Canon U.S.A. Inc. announced the RevGen Program, a new mentoring service expanding the scope of its Essential Business Builder program (EBB). Responding to customer demand for additional revenue-generation tools, the RevGen Program provides Canon imagePRESS customers with several options of mentoring engagement, enabling print service providers to adapt to current market dynamics, embrace new technology and grow revenue.
The 12-week RevGen mentoring program is offered in three levels of engagement based on customer-specific needs to target revenue generation, as well as identify organizational readiness for business growth, develop market positioning, create customer campaigns and increase the overall value of their services to customers. The three RevGen offerings include:
Targeted Customer Expansion – strategic mentoring service designed to drive immediate revenue by identifying key existing customers and closing new business for high-value services.
Tactical Self Promotion – an in-depth mentoring engagement focusing on the development of an event-driven marketing strategy targeting key customers via a variable data printing (VDP) campaign.
Accelerated Sales Growth – a comprehensive business transformation program incorporating an infrastructure review, a sales training workshop, pricing strategy development, an event-driven VDP campaign and closing business strategies.
"The hands-on, tactical, business coaching provided through the new RevGen mentoring services offers Canon imagePRESS owners the ability to generate more revenue and add more value to their customers," says Sam Yoshida, vice president and general manager, Imaging Systems Group, Canon U.S.A. "In today's competitive production marketplace, the RevGen program will help print service providers to differentiate their businesses and target key customers for growth, which is critical for success in the current economic climate."
Launched in 2008, and available to all Canon imagePRESS production customers1, Canon's EBB program includes a robust suite of business development tools and mentoring resources designed to help graphic communication executives grow their businesses. These tools can be found on the EBB microsite.
In addition to the new RevGen program, Canon will continue to offer the existing two-day and three-day on-site mentoring services, through which imagePRESS customers work through the business assessment process and marketing plan development with the guidance of a seasoned, digital printing business expert.
"Canon's Essential Business Builder Program played a key role in our transition to providing a broad suite of digital print and marketing services, and we look forward to utilizing new mentoring services in the future as we expand our platform for growth," says Zach Schwartz, project/business development director, PIP Printing and Marketing Services of Manchester, CT.
The EBB Program is not included with imagePRESS C1+ purchase.