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Apr 21, 2010 12:00 AM
Xerox used the 2010 On Demand show to debut the latest additions to its digital color portfolio: the Xerox Color 800/1000 Presses.
Printing at 80 and 100 ppm respectively, the Xerox Color 800/1000 Presses offer a new clear dry ink station, allowing for images and text to be highlighted for visual impact. The presses produce high-definition image quality on a wide array of paper stock.
Xerox also introduced new business development software that helps print providers maximize resources and time. Examples include the ProfitQuick Direct Marketing ROI Planner which evaluates the effectiveness of a direct-mail campaign and the ezBusiness Planner which offers a customized five-year business plan. A Wide Format Essentials Kit helps print providers build a marketing plan, host an open house and identify revenue generating applications.
Xerox executives and customers participated in a range of panel discussions, starting with Gina Testa’s CMO Spotlight. Additional panel sessions discussed how to implement a new value-based pricing model and how to best use Web-to-print services. Variable printing, direct marketing and making the transition from printer to marketing services provider also were discussed.