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Picture this: new presses target photo market

Mar 1, 2010 12:00 AM

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HP introduced two digital presses: HP Indigo WS6000p for professional portrait output; and the enhanced HP Indigo W7200 for high-volume printing of photo specialty products, including photo books.

Expected to be available in July, the HP Indigo WS6000p is positioned to replace silver-halide output solutions. The roll-to-roll press includes inline lamination. Light cyan and light magenta inks offer photorealistic imaging when added to the standard CMYK ink set.

The W7200 press prints 240 four-color letter-size ppm at volumes up to 7.5 million pages per month. It also includes new, linked color-management utilities on both of its print engines. Optional finishing systems for the press allow inline cutting and offset stacking of book blocks and lamination.

Photo specialty printing is one of HP Indigo's fastest-growing segments. The vendor reports a 30 percent year-over-year increase in 2009 for new HP Indigo press placements used in photo specialty applications.

“Digital has crossed the gap between traditional and digital photofinishing in terms of quality, productivity and consistency, and now digital printing surpasses silver halide for photo permanence,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “HP's solutions are accelerating the shift to digital, creating new business opportunities for print service providers, publishers and photographers.”