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Toray emphasizes waterless at Graph Expo 2010

Sep 8, 2010 12:00 AM


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Waterless offset printing plate supplier Toray Industries Inc. is reenergizing its marketing efforts in the North American market beginning at Graph Expo 2010, October 3-6 at McCormick Place in Chicago. Toray will be represented by KBA North America and Pitman Co. at the show, and is sponsoring the Intl. Waterless Printing Assn. at Graph Expo in the GREENspace pavilion (booth 3240).

Eric Friedman, North American sales manager, Toray, says, “Our message is clear: waterless printing is not only a superior method of printing - it is environmentally-friendly and attracts print buyers and graphic designers with its superb quality and eco-conscious print process. Waterless printing is a greener, cleaner printing process that minimizes volatile organic compounds (VOCs) and provides quality and productivity benefits. Waterless is particularly well suited for VOC-free UV printing and printing on plastics and non-absorbent substrates.”

Ever since it was introduced by KBA (booth 1255), the Genius 52UV 20-inch press has exclusively used Toray plates.

The Pitman Company, U.S. distributor of the Toray waterless plate, provides a full range of graphic communication products for prepress to the pressroom, as well as ink and media. Pitman Company will be located in Booth 2611.

The Toray waterless plate permits offset printing without the need for water or fountain solution. Elimination of fountain chemistry reportedly provides many significant benefits, including enhanced print quality and higher color stability, particularly on non-absorbent substrates like plastics and film.