Do you have a LinkedIn strategy? If not, you should.
Get the absolute most out of your marketing content. Don’t stop at mailing, emailing, and posting to your website. Leverage LinkedIn both from a company standpoint and an individual standpoint.
Do you use Slideshare to share content on LinkedIn? I’ve had great success with doing just that. Are you starting or engaging in conversations? Are you discovering potential prospects and generating awareness on at least a weekly basis? It’s easier than you think. I’m also happy to discuss this with anyone.
It’s not just you who should be using LinkedIn. Your employees should be using it, too. Every employee is a promoter of your brand.
It’s all about the Customer Experience. Stop looking at your marketing efforts from a marketing perspective and start looking at them from a customer’s perspective. Do you really think customers are eager to get more ads and promotions? Are they impressed by seeing boilerplate and generic content on your website? Start viewing your marketing (and sales) from the standpoint of the customer.
If you have an “in the can website,” customize it! Add your own content. Generic blog content and business advice that isn’t related to your solutions is a bad for your brand. Stand out rather than just being part of the marketing noise.
Too many printers still view their marketing efforts the same way they do their sales efforts. They want instant results and easy-to-grasp measurability. They confuse marketing campaigns with direct response campaigns. When the marketing fails to generate much response, the efforts become inconsistent and eventually die out all together.
Don’t let this happen to you. It’s a journey, not a race. Done properly, LinkedIn will greatly increase your sales effectiveness.
I’m offering free 20-minute consultations during the last week of October. Feel free to reach out to me if you would like to schedule some time.