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Pitney Bowes adds nonprofit campaign feature to Connect+

Jul 5, 2011 12:00 AM

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Pitney Bowes Inc. is enabling its Connect+ customers, who on average mail out 3,500 envelopes a month, to raise awareness for national nonprofit organizations through the “Connect for a Cause” program.  The ongoing national campaign is a turnkey program that will help promote national nonprofit organizations for a set period of time during which Connect+ mail system customers can help elevate awareness and drive funding. The customer that delivers the most messages using Connect+ through December 31, 2011, will receive $1,000 from Pitney Bowes to donate to the charity of its choice.

“Many of our customers are big supporters of giving.  However, in this economy, being able to give back is not as easy as it once was,” says Chris Giles, vice president, solutions and competitive marketing, Pitney Bowes.  “Through Connect for a Cause, we are giving small and midsize businesses a simple way to help charitable causes and, at the same time, helping to raise awareness to very worthwhile causes that will directly benefit from the additional exposure.”

The first in an ongoing series of national nonprofit organizations to benefit is the National Recreation and Park Association's program, America's Backyard, which represents the leading U.S. advocacy organization dedicated to the advancement of public parks and recreation opportunities, as well as environmental conservation efforts.

Through embedded technology, the logos and messaging for a national nonprofit will be made easily available for Connect+ customers to print on the outside of envelopes as they print throughout the month, which will provide much needed visibility to the cause. Ultimately, additional focus and fundraising will result.