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Feb 28, 2011 12:00 AM
Pitney Bowes Management Services Inc. (PBMS), a wholly owned subsidiary of Pitney Bowes Inc. has announced an integrated return mail management service offering that can update 60% to 80% of incorrect addresses, which can help companies significantly reduce the costs associated with return mail and reconnect with customers.
“Our Return Mail Solution offers a fully integrated enterprise approach for reducing returned mail volumes and associated costs,” says Jeff Stangle, director of solutions, mailstream consulting, PBMS. This includes wasted postage and print, manual processes, labor to sort and distribute return mail, tools and labor to research bad addresses, and the costs to businesses resulting from delayed mail such as invoices, policy renewals, Explanation of Benefits (EOBs), and other important transactional communications.
In addition, Stangle notes the United States Postal Service (USPS) is strictly enforcing regulations that require companies to proactively manage the quality of their addresses – including enforcement of the USPS’ Move Update regulation – or risk losing their postal discounts if return mail is the result of customer moves.
According to mailing industry research, approximately 1.9% (1.4 billion pieces annually) of all outbound USPS First-Class Mail does not get delivered. Instead, it is returned to the sender organization.