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DirectMail.com enhances GeoSelector

Jun 9, 2011 12:00 AM


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DirectMail.com announces GeoSoftworks LLC, a firm in which DirectMail.com principals are the majority owners, recently received an additional patent on GeoSelector, its data segmentation technology.

The new patent recognizes the uniqueness of certain functionality, including the software’s ability to create polygons using driving routes, single lines, natural boundaries and elevation lines, giving GeoSelector users the ability to microtarget. U.S. Patent Number 7,916,142, awarded on March 29, 2011, derives from a continuation-in-part of the original 2006 patent application. The U.S. Patent and Trademark Office awarded the first GeoSelector patent, U.S. Patent No. 7,561,169, on July 14, 2009.

DirectMail.com also is collaborating with the Towson University Center for GIS (CGIS) to improve the interface utilized by GeoSelector’s three primary user groups. While all client types will continue to be served from a single interface, CGIS staff will enhance toolset presentation, making it more relevant to each group’s specific needs.