American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Oct 9, 2007 12:00 AM
What’s on your mind?
We recently asked readers posed this question to readers of our InRegister newsletter. See our current newsletter here.
Here’s what’s keeping our readers up at night:
"Public perception that some outfit with a color copier is a printer."—Peeved Printer
"Our machine vendors are marketing to our clients, giving them access to the same services that we are trying to sell them. In many cases the 'in house' situation for these clients isn’t more profitable, but the perception is there.
"The Internet has made speed in communication easier, and has increased the expected turnaround time for production. Also, thanks to the Web, anyone with Word can send a 'newsletter' for production, with full expectation that it will look just like it does on their screen or printer. We struggle with this issue."—Too Busy to Write More
"Client selection is an overlooked issue. Too many printers feel like anyone with a heartbeat should be a customer. Then, once they have a customer buying from them, they are terrified to 'lose' the customer. But there has to be both an equipment match to their needs and a rapport between the firm and the customer."—Picky but Profitable
"Customer service. We have a great bunch of people, but they could use some advice that would really help them in actually managing our accounts. They do a great job managing the job flow but there really are times when they need to take control of a customer and guide them."—Fair but Firm
"Just because the USPS raises prices doesn't mean people raise their budgets. They just have to cut the printing costs. It isn't just local competitors who have crazy pricing, but the online gang-run printers, too. This is only for certain, fairly standard items, but once customers see those prices, they think everything should be priced that low. No matter how nonstandard it is.
"I cannot find a pressman to run my four-color press. My press vendor doesn't seem worried in the least, but I know several printers who have simply sold their presses and gone all-digital. And many more who are dreaming of doing just that. You just can't find decent pressmen.
"We have always been a quick printer, but as we have grown and added more commercial-type work, people still expect to get it the next day. We often can't even get a proof approved in a couple days, what with file fixing, color corrections, etc. It makes it really difficult to get the work done instantaneously. The inexperienced 'designers' who as often as not are using Microsoft Word to 'design' things doesn’t help!"—Wide Awake & Worried