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Oct 1, 2003 12:00 AM
Banta Corp. (Menasha, WI) has released a white paper, “Effective Multi-Channel Strategies for Surviving ‘Do Not Call’ Legislation,” available at banta.com. The white paper educates marketers on how to reach their target audiences through personalized print- and electronic-communications methods, in the face of the recent Do-Not-Call legislation. The paper explores the different areas of effective multichannel marketing campaigns, including data and content management, printing and direct mail, e-mail marketing and Internet solutions.