American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.


Jun 1, 1997 12:00 AM

         Subscribe in NewsGator Online   Subscribe in Bloglines

Webtrend was started by Don Secrest back in 1984 when he took a second mortgage on his home, determined to own a successful print shop. With one small press and no staff, Secrest rose to the challenge.

What he discovered was his untapped salesmanship. In fact, a press operator by trade, Secrest went on to develop Webtrend into a 202-employee concern, operating two plants and grossing $19 million during 1996.

As Webtrend grew, it was transformed from offering only print services to delivering digital and conventional prepress services, printing (sheet-fed and web), finishing, data processing, laser personalization (sheet-fed and continuous) and ink-jet personalization.

"We offer commercial printing for the corporate and retail marketplace and produce entire direct mail packages for several industries, primarily large financial institutions," states Ed Rutherford, vice president of Webtrend.

"Today, most of our success can be attributed to the fact that we have targeted a niche market," believes Rutherford. "Direct mail packages for large financial institutions constitute our primary client base. We're the largest full service printing, data processing and mailing company in the western region," continues Rutherford.

Where Webtrend has really made inroads into the industry is through providing a service for its clients that enables them to place orders for direct mail projects. "This frees clients from having to micro manage the project," explains Rutherford. "Basically they get a purchase order, electronic art and a mailing list in any format they choose. The rest is handled by experienced people who really care about getting the job done right and in the mail stream on time."

Rutherford believes that the company's growth over the past three years can be attributed to the fact that the management has been able to listen to its clients' needs and meet them all the time, on time.

"Our clients' need for an almost on-demand full-service printer with data processing and mailing capabilities has been met and, by doing so, our growth has been tremendous," concludes Rutherford.