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MOST POPULAR CATALOGS IN U.S.

Jul 1, 2001 12:00 AM


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The people have spoken: J.C. Penney is the most popular catalog in the country. Of the 498 catalog buyers surveyed in the 2001 Catalog Age consumer shopping survey, more than one-fourth said they'd bought from a J.C. Penney catalog last year. That's more than twice as many as had bought from the second most popular cataloger among respondents, Lands' End.

The top 10 most popular catalogs and the percentage of respondents who shopped from them:

1. J.C. Penney 26.9%
2. Lands' End 13.0%
3. L.L. Bean 10.0%
4. Sears 5.4%
5. Cabela's 5.2%
6. Chadwick's of Boston 4.8%
7. Eddie Bauer 4.4%
8. Blair 3.6%
9. Lane Bryant 3.4%
10. Lillian Vernon 3.2%

The 2001 Catalog Age consumer shopping survey was conducted through December 2000 via telephone interviews of 1,004 people from a national household sample. Catalog Age will run excerpts from the survey in its August, October and November issues. The publication, devoted exclusively to the catalog industry, is published by AMERICAN PRINTER'S parent company, Intertec Publishing. Visit Catalog Age online at AMERICAN PRINTER/Industry Click.com's magazine rack, www.americanprinter.com.