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NO SINGLE PROOFING SOLUTION SUFFICES

Jun 1, 2001 12:00 AM


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Lynne Maimone of Avrett Free & Ginsberg, an ad agency in New York, recently participated in a DuPont Color Proofing (Wilmington, DE) research project. A mailing was sent to 10,000 creative and print production professionals, asking them to help develop specifications for the next generation color proofing technology. Survey participants could use a special website to provide their input.

“The proof must be color accurate,” Maimone told Ken Lowden, DuPont Color Proofing marketing manager. “We need to be able to help our clients who don't always understand the printing process compare the original product to how it is going to look in print.”

Lowden said that the company's research indicated that “no single proofing solution meet the needs of the creative and print production community throughout the workflow on every project. We will continue to expand our analog and digital proofing technology platforms to offer a wide variety of price and performance levels, linking them together with color management.”