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Recession might be hitting bottom

Jul 1, 2009 12:00 AM


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NAPL's (Paramus, NJ) economists' latest report indicates signs that we may be reaching the bottom of the recession. Forward looking indicators tracked by NAPL's Printing Economics Research Center (PERC) show that key industry indicators are showing signs of stabilizing.

For the first time since September 2007, reports of rising activity have increased and reports of declining activity decreased. Over 21.0% of the NAPL Printing Business Panel report business improved in April, up significantly from 9.1% in March and 10.5% in January. Although 49.2% report business slowed, this is down significantly from 74.3% one month earlier and 75.6% three months earlier. Moreover, 45.4% of the NAPL Panel report seeing at least minor encouraging signs last month, double the 21.4% in March. Reports of encouraging signs increased significantly in every region.

The NAPL “State of the Industry Strategic Perspective 2009” discusses several ways to prepare for a recovery that will leave the unprepared behind. Order the report at www.napl.org.