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Jul 1, 2009 12:00 AM
The Direct Marketing Assn. (DMA) (www.the-dma.org) applauds the initiative and creativity of the United States Postal Service (USPS) (www.usps.com) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC).
“The Summer Sale provides an opportunity for marketers and the USPS to create an independent and much needed stimulus to their businesses and the nation's economy,” says John Greco, DMA president and CEO.
The Postal Service estimates it will realize between $38 million and $95 million in additional net revenue from the expected increase in mail volume.
The basic outline of the sale is that any mailer with more than 1 million pieces of annual volume is entitled to a 30 percent rebate on the incremental increase in volume mailed between July 1 and September 30, 2009, over previous years. These numbers are subject to a series of calculations that adjust for current mailing trends and any shift in October 2009 volume. See www.the-dma.org/postal. To inquire about your company's eligibility, e-mail firstname.lastname@example.org.