As of May 2011, mailers need to use the Intelligent Mail barcode (IMb) with either Full Service or Basic options to be eligible for automation discounts on letter-size and flat-size mail pieces. Although the USPS will still accept mail printed with POSTNET barcodes, mail printed with POSTNET barcodes will be ineligible for automation discounts. Mailing software provider Window Book offers these tips.
I hate to deal in but I believe there is one overwhelming truth in industries such as print that largely involve customized products and services: Nothing counts not equipment, technology, demeanor, experience of staff, physical facility, size of staff, anything unless it can be converted into perceived value to customers. Business is all about formation and retention of customers. Determining customer
PODi, the Digital Printing Initiative, has awarded its 2011 Best Practices for digital printing, which recognize outstanding examples of digital printing and relevant marketing strategies. PODi accepts case studies for the competition throughout the year, and entries are judged on measured results, value proposition, functionality, scalability, relevance, creativity and innovation. The winners: Direct
The QR Code is one of many 2D code formats. Others include Microsoft Tag, EZCode, JagTag, Digimarc and Wikkit. Having recently spotted a few MS Tags in some national magazines, we wanted to revisit Quick Response: The Road Ahead for QR Codes, July 2010. Keep it simple At the end of the day, the only thing that matters is making it easy for people to learn about our company, products and services.
December 2, 2010, marked Jack Potter's last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail volumes. He was an ally to the mailing community and his leadership has
The Vision 3 Summit (www.vision3summit.org), March 13-16 in Palm Desert, CA, will feature a session titled 2011 What's Ahead for the Industry? NAPL senior vice president and chief economist Andrew Paparozzi will pinpoint the drivers of the printing industry and highlight the new rules of recovery. The summit will feature a variety of educational sessions on topics ranging from future growth markets
You might call Rose McShane, 54, a press operator. But she prefers the term McShane worked for R.R. Donnelley NYC from 1987 until 2008 when the plant closed. She is currently studying for her masters in occupational safety. McShane earned undergraduate and graduate degrees from Columbia Southern University and Cooper Union. I experimented with drawing, painting, bronze casting, photography and printmaking,
Pitney Bowes recently announced the Volly secure digital delivery service. It integrates digital delivery and electronic payments into existing production mail workflows. The cloud-based digital mail communications platform lets consumers receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This
Sherri Buxton is one of the most successful Coldwell Banker Realtors in North Carolina, consistently listed among the top 2% of agents nationwide. Knowing what it takes to stand out in a competitive environment, she understood she had to increase branding efforts and create a look that was exclusively her own to take sales to the next level. This meant moving from the popular but generic web-to-print
Antoine Fady has been appointed CEO of Flint Group, succeeding Charles Knott, who will continue as chairman. Fady most recently served as GM for Akzo Nobel Decorative Paints-Europe. Prior to that, he was CEO, ICI Packaging & Coatings. HubCast announces Tony Dolph has been promoted to president, following founder Toby LaVigne's decision to step down but continue as an active member of the board of
Since 1930, the number of mail pieces handled by the U.S. Postal Service (formerly the Post Office Department, until 1971) grew steadily fromnearly 28 billion per year to 213 billion in 2006. Source: The United States Postal Service An American History 1775-2006, www.usps.gov.
We have noted a real uptick in humor, reports IAPHC's Kevin Keane. Keane is one our favorite Facebook friends he's a wealth of fantastic (and often funny) links. He shared most of the following items with us, and we can't wait to read his next post. See Kevin's blog at www.IAPHC.org. The power of video CL Graphics' marketing guru Peter Gault reports outstanding customer response to his Social Media
Oce and manroland AG have teamed up to offer a single source for print data management, digital printing, offset printing and postpress solutions. The two companies will jointly advise customers selecting advanced technology and workflow solutions. The partnership's strategy on inkjet entails its use as a supplement to offset printing for small runs and just-in-time production. Oc recently joined the
High-speed inkjet presses are changing the book manufacturing game. That's the message we heard loud and clear at Offset Paperback Manufacturers' (OPM) open house this past November in Laflin, PA. OPM, an Arvato US Bertelsmann Co., has been cranking out books on its monochrome Kodak Prosper 1000 since July 2010. On the color side, the latest addition is a Kodak Prosper 5000XL. Muller Martini's Sigmaline
Faced with continued increases in the costs of raw materials and volatility in the global supply chain, Sun Chemical will raise prices in North America on February 1, 2011. The increases: $0.14/lb. for sheetfed blending bases. $0.10/lb. for sheetfed blacks, whites and varnishes. $0.12/lb. for heatset process black and color inks. $0.07/lb. for solvent-based liquid inks. $0.10/lb. for all white liquid
President Obama has sworn in William J. Boarman as the 26th Public Printer of the United States. Boarman will serve as CEO of the U.S. Government Printing Office (GPO), leading more than 2,300 employees. This is a homecoming of sorts, as I began my career at GPO in the 1970s, says Boarman. For 150 years, GPO has been serving the information needs of Congress, federal agencies, and the public. I look
Xerox Corp. (www.xerox.com) will invest $25 million in the coming year to expand its EA Toner plant to handle the increasing worldwide need for chemically grown toner used in Xerox printers and production presses. The project will increase Xerox's manufacturing capacity of EA Toner by 50% at its plant in Webster, NY.
Costco Wholesale Corp. and Corbis Images have partnered to allow Costco members to purchase prints, posters and gicle canvas prints of thousands of Corbis Images of art, photographs and illustrations. The www.costco.com Photo Center features a collection of more than 20,000 digital images exclusively from the Corbis collection. Members have the copyright permission to use the images as they like.
There are three primary graphic communications organizations that recognize and organize student chapters.
How many customer e-mail addresses do you have in your database?
Brandon Lutze, a Cal Poly Graphic Communication (www.grc.calpoly.edu) senior, took first place in the GAERF 2010 Student Design Competition, Post Secondary category. The contest challenged students to create marketing materials designed to promote next year's Graph Expo show. Royal Oak High School (Royal Oak, MI) won the 2010 Frederick D. Kagy Education Award of Excellence. The award will be presented
Montreal-based Ultimate Technographics Inc. (www.imposition.com) announced the release of its 64-bit version of Impostrip OnDemand Scalable Server Edition, designed to bring more speed and efficiency to high volume printing. Its prototype earned Worth a Look honors at Print 09 after being presented in HP's booth among the partner solutions adapted for the HP Inkjet T300 press. Since, Ultimate made
Graphics of the Americas The industry's second largest annual expo and conference in the United States will be held from February 24 to 26 in the Orange County Convention Center (Orlando, FL). See www.graphicsoftheamericas.com. January 31-2 PODi AppForum 2011, PODi the Digital Printing Initiative, The Mirage Hotel, Las Vegas, www.appforum.org February 2-5 MFSA Mid-Winter Conference, Doral Resort,