Hotels.com Multi-Channel Marketing Case Study
TransPromo into TransInfo
The State of Augmented Reality
Marketing basics, the Alpha & Omega
High on a hill near the Mississippi River Palisades about midway between Hanover, IL, and nowhere sits Trinity Lutheran Church. In the church basement is a bookshelf, and on that shelf I recently found a Can of Squirms. Can of Squirms was a role-playing game created by religious publisher Arthur Meriwether Inc.'s Contemporary Drama Service in the 1970s, when such things were hip. It was a collection
The Web Offset Association (WOA) announces the winners in its annual Print Awards. Submitted pieces are entered into one of four categories: coldset, UV, heatset and special. The judges, members of the SNAP Committee, scrutinize each piece and rank them based on registration, degree of difficulty, finishing and overall craftsmanship. Nineteen printers took home honors this year. View their winning
The Binding Industries Association (BIA) has announced the 2010 Product of Excellence award winners from around the world. Check out the winning entries at http://www.printing.org/page/6357.
How can you change your business model to promote growth? Many are finding it easier to sell additional services to existing customers vs. selling core services to unknown clients. Some commercial printers have added digital document printing to their traditional technologies, which is a major step toward expanding services for existing customers. Supporting customers' short-run printing needs not
When Ed Engle was 14 years old, he wanted to earn some spending money in his spare time. So he reported to work at Ambassador Press (Minneapolis), the company his uncles, Marvin and Barry Engle, founded in 1960 in an old livery stable. Young Ed would hop on a bus to Printers Row and then immerse himself in the glamorous world of the graphic arts. I ran the folder and cleaned the bathrooms, Engle recalls.
Foil Stamping, embossing, holography, and unique effects such as specialty coatings, laminates, decorative diecutting, and cold foil on a product represent quality, added value, shelf presence, individuality and security attributes that allow a product to shine above the rest of the competition. The Foil & Specialty Effects Assn. (www.fsea.com) showcases this type of eye-catching work in its annual
In the early 1990s, Jerry Krause, general manager for the Chicago Bulls said, Championships are won in the summer, referring to all of the work that goes into player acquisition, player conditioning and skill development in the summer months between basketball seasons. This is analogous to developing and maintaining good graphic communications programs. Many people have the idea that educators take
Printers and their customers are reevaluating the coated stocks they may have been using for years and asking, Am I getting the best value for my money with what I am using? With competition fierce among printers, print sales reps and paper merchants are offering new cover stock alternatives that offer performance and improved overall value. Economic impact on coated market Industry volume is still
During difficult economic times, there's a natural tendency to play defense to cut overhead, staff and investment. That's understandable, but these actions need to be combined with an imaginative offense. That offense need not require out-of-pocket costs. It can focus on systematic gathering, dissemination and use of information about customers and prospective customers to which your organization
September 21-23Introduction to the Lithographic Process, Clemson University, The Sonoco Institute of Packaging Design and Graphics (Clemson, SC), www.graphics.clemson.edu 27-1Orientation to the Graphic Arts, Rochester Institute of Technology, Rochester, NY, (800) 724-2536 ext. 815, http://printlab.rit.edu October 2Executive Outlook conference, Graphic Arts Show Co. (GASC), McCormick Place, Chicago,
San Antonio, TX, printer Shweiki Media (www.shweiki.com) has brought perfect binding in-house with Muller Martini's Pantera. In response to growing demand for higher-impact personalized marketing materials, Kennesaw, GA printer DPI (www.dpiweb.com) has installed an HP Indigo 7000 Digital Press. Minneapolis-based Japs-Olson Co. (www.japsolson.com) has signed for 24 Kodak Prosper S10 Imprinting System
On August 19, Graph Expo 2010: A Virtual Preview will offer a sneak peek of the show and educational sessions. Registration for the free online show preview is now open at www.graphexpo.com/virtualpreview. Sponsored by AMERICAN PRINTER magazine, the Virtual Preview will feature an interactive tour of the new equipment and products to be found at the show in Chicago, as well as opportunities to network
Adobe's release of Creative Suite 5 (CS5) largely targets cross-media designers and publishers. Print, while recognized as the primary medium for products like InDesign, is only one of a gallery of media channels that Adobe hopes to dominate. The predominantly cross-media emphasis in CS5's new features should remind printers that there are many business service opportunities besides ink (or toner)
There are many types of streaks: around the cylinder; across the cylinder; and radiating from the center of the gripper edge. Each may have many causes, and the press operator has the formidable job of determining this. Let's focus on the most common type, which is streaking across the cylinder. The first step is to ensure that the press is at manufacturer's specification for roller durometer, ink
Montreal-based AbitibiBowater Inc. has released an independent Life Cycle Assessment on the environmental impact of Equal Offset paper as compared to traditional offset paper, Uncoated Freesheet (UFS). In 14 of the 15 categories examined over the full life cycle of the products, Equal Offset had a lower environmental impact than UFS. In five of the categories, the impact was reduced by 50% or more.
Following its completion of the World Color Press Inc. (Worldcolor) acquisition, Sussex, WI-based Quad/Graphics (www.qg.com) is entering a new era as a publicly traded company. Quad/Graphics' class A common stock is listed on the NYSE under the symbol QUAD. The newly expanded Quad/Graphics is estimated to have sales of $4.8 billion. Approximately 28,000 employees work from more than 80 Quad facilities
Thousands of printer owners participate in peer groups, typically comprised of six to eight people who meet every 6 months. The goal is to drive the business by learning from each other and to leave with fresh ideas from a respected source. Usually the best-run printers in the industry participate in peer groups because these owners continue to invest in themselves and their business, and they are
Agfa Graphics (Mortsel, Belgium) has agreed to purchase the assets of Harold M. Pitman Company (www.pitman.com), a NJ-based, leading U.S. supplier of prepress, inkjet, pressroom and packaging printing products and systems. Pitman Co. has 502 employees and 16 locations throughout the United States. The transaction is expected to close by mid-August. The Pitman Company will operate as a subsidiary of