Using promos to entertain 

Feb 01, 1995

Promoting open houses is no easy task in a day when charities give away a trip to the Bahamas and golf tournaments raffle new cars to lure crowds.However, Robert C. Stormowski, executive vice president of Imperial Lithographing of Milwaukee, WI, discovered that creative designs and contests also can entice people.Featuring a cover that seems to be a cross between a tribal symbol and a saxophone society

Get in line 

Feb 01, 1995

Faster speeds, shorter makeready and continuous flow concepts make inline finishing a big winner for web printersRunning speeds are up and makeready times are down as a new generation of inline finishing devices chase after a more sophisticated range of web offset presses.Although typically thought of as a way to do complex folding or to create intricate direct mail products, inline finishing now

Head of the class 

Feb 01, 1995

Printer helps develop skilled workforce by loaning sheet-fed press to local graphic arts centerBawden Printing Co. in Eldridge, IA knows the value of a good education.For one thing, a sizable percentage of the firm's output is devoted to soft cover textbooks and academic workbooks. For another, when the organization decided to expand its sheet-fed pressroom, it did its homework thoroughly, reviewing

Patented printing 

Feb 01, 1995

By patenting the inventions printers create everyday, they can develop sources of income beyond just ink-on-paperTired of selling the same old thing? Why not invent an alternative? Consider a copyrighted, patent-pending envelope and insert combination that sells for more than $200 per thousand versus the $18 per thousand or so for a conventional order; or a patented laminated portfolio that sells

Screen test 

Jan 01, 1995

Non-heatset and flexographic printers can enjoy quality and control benefits from the use of FM screening technologyEnhanced screening technologies offer a seductive promise of no screen angles, no moire, no rosettes and virtually continuous tone reproduction no matter what the printing process. Even with pronounced prepress process changes, new screening approaches are well on their way to replacing

Playing it safe 

Jan 01, 1995

Knock-Knock.""Who's there?""OSHA.""OSHA, who?" you ask with trepidation, opening the door just wide enough to glimpse a pair of ice-blue eyes and sharp teeth. What's that? Pointy ears? A long tail?"Is something wrong?" the creature asks.You blink and emerge from your reverie, shoulders sagging in relief. Of course, the inspector is just an ordinary person.Some day you, too, may open your door to OSHA

Sheet-fed tip-sheet 

Jan 01, 1995

An equipment roundup of the latest innovations in the mid-sized sheet-fed press arenaThe mid-sized sheet-fed press of 1995 is a distinctly different animal from its counterpart of the last decade. While the rapid-fire developments in the electronic prepress arena have been well-documented, the good old 40- to 53-inch sheet-fed press hasn't been lagging behind in technical progression.To say the least,

Painting the ink picture 

Jan 01, 1995

Watch for changes in ink pricing, consolidations and other developmentsThe fortunes of the printing ink industry are dictated primarily by events within the graphic arts industry it serves - and 1994 could not be considered a banner year for either one. The printing industry continued to consolidate as companies as struggled with ongoing overcapacity. This situation created fierce competition that

Prepress in transition 

Jan 01, 1995

Sales are soaring as the industry changes, but what does it take to be a winner?Every service bureau, color separator or commercial printer can point with assurance to the many changes "desktop publishing" has wrought. Low-cost, easy-to-operate electronic technologies have democratized the way pages are produced. No longer is it the quiet craftspeople in the trade shops that have the keys to the mysteries

The employee's perspective 

Jan 01, 1995

The mergers, acquisitions, downsizings and restructurings of recent years have been impacting virtually every industry, including the graphic arts. Since much humor is found in pathos, downsizing is drawing its share of attention. For example, a recent New Yorker cartoon pictured an executive with a memo in hand standing by the desk of an associate; the caption read:"It's from the boss. We're to commit

What really motivates you? 

Jan 01, 1995

When I lead a print production seminar for managers or first-line supervisors, I ask attendees: "List two reasons why you haven't quit your job yet." Inevitably, the answers show why some people strive to do their jobs as well as they can and others do only enough to get by.The following answers came from most managers and supervisors:"I enjoy the work.""I like to be challenged and then rise to the

TQM scores vary among printers 

Jan 01, 1995

In the past few years, numerous studies have attempted to determine the success of the growing "total quality" movement. While some companies have given these programs high marks, others have reported only partial success. However, the latest Let's Get the FACTS survey results indicate printers benefit from TQM (Total Quality Management) tools.Sixty-five percent of shops have a "formal" total quality

Watch your packaging 

Jan 01, 1995

I opened the bulky envelope without thinking I'd need a letter opener and tweezers to separate the items inside. I also didn't think I'd need to wash my hands of the gum-like material that splattered on nearly every part of the promotion from the candy that was included.It was hardly the way the sender envisioned the promotion would be received. However, you are taking a risk when you send creative